Recent Posts in ‘Music Marketing’
Free Text Messaging Platform for Musicians
Ever think about having a phone number that your fans could use to communicate with you? Years ago there was a tool called SayNow that gave bands the ability to send voice messages and text messages to their fans. Fans could also call in and leave messages on the band’s voicemail. A few months into
Email Marketing For Musicians V.4 (Drip Marketing)
Email marketing is more than just writing a newsletter and hitting send. There has to be some strategy behind it. Do I sound like a broken record? STRATEGY. Drip Email marketing is an automated method of communicating with your list subscribers that perform specific behaviors. I touched on it briefly in Email Marketing For Musicians
Musicians Need Websites
Years ago, one of the first things a band would do once they formed was build a website. Sometimes it was before a single song was recorded and, in many times, even written. The URL was purchased immediately because you didn’t want someone else taking your dot com. The website went up and the songs
Email Marketing for Musicians v.3
Did you start off with these: Email Marketing for Musicians v.1 Email Marketing for Musicians v.2 By this point you should have a list started and, with any luck, it should be growing daily. Before you can send out your first email, you really need to think through a few more components that relate to
Email Marketing for Musicians v.2
Now that you have an email database, it’s time to make sure the emails are good. There are several tools out there for checking the validity of an email address. You CAN simply load the list into MailChimp and send to the list without checking it. High bounce rates may get your hand slapped. By
Email Marketing for Musicians
About 12 years ago when I was producing my first major concert (Hatebreed / Poison The Well / Bane), I put out a clip board and asked concert attendees to put down their name and email address. I had no serious plans for the information but I new that if I could email them concert
Web Strategy Is More Than Just Social Networking
I would love to know how many new musicians create profile pages on social networks before tackling a personal website. It is so easy to create a profile page on Facebook , Twitter, Bandcamp, Soundcloud, YouTube, Vimeo, Pinterest, Instagram, Google+… etc. Register, plug in some information, post some content and start liking, following, friending and pinning your
Music Marketing first steps
I’ve been getting a lot of emails as of late asking the same question: “We are a new band and we want people to hear our music but we don’t want to be annoying about it, what do we do?” Well, It’s a great question and unfortunately it doesn’t have a quick and easy answer.
Licensing Music and Maintaining Creative Control
Ever heard of the site, SoundCloud? They claim to be the “world’s leading social sound platform where anyone can create sounds and share them everywhere. ” It’s a great site that is hyper-focused on creation and sharing of audio files. If you’re a musician, you can post songs for the masses to download, stream and
Music Meta Data
So my buddy Marc Schapiro posted a funny but revealing screen shot on his facebook today. Take a look: The picture came with a short but precise rant: “Bands, don’t forget the meta data. How am I supposed to sort this crap?” What a great point that seems to fly under the radar for many
Marketing Your Band Without Being Annoying
How do I market my band without being annoying? I recently got an email asking two things: how to be behave like a professional band and how to market a band without being annoying (and spammy). Well, to answer the first question, you’re off to a great start by asking your second question! Marketing a
Think like a marketer not like a musician
Musicians are an interesting breed. Well…. Creative people in general are an interesting breed. Creatives tend to go to great lengths to create something they deem new and unique. Creatives put their own personality, flare, flavor, taste, etc. into their respective works of art. So why is that drive for creative perfection and uniqueness completely
